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#Vice digital media kit pdf

Recent news coverage: If you have recently appeared in the news or other publications, make mention of this to increase your social proof and credibility.

Samples of your product: If you create products, send the journalist samples of your product along with your media kit, so they can try out your products for themselves.

Remember, journalists are always looking for interesting angles, so make their work easy for them.

Other interesting facts: Outline anything else the business/person is up to that journalists may find interesting.Annual report: If your business is in a field where journalists are interested in your annual reports, make sure you attach one for easy reference.Use your best testimonials to demonstrate your credibility. Testimonials from clients or customers: Your happy customers are your best marketing.Some other options which aren’t as vital but you may want to think about are: Most journalists require high-resolution images, but if there isn’t enough space put them on as low-resolution and let the journalists know they can contact you for high-resolution if needed. Images: Make sure you put some images in your media kit that journalists can use for their stories.Your media release should include quotes from the person who is available for interview. A media release: Journalists will want to know what is going on and have some details about the event.Try not to make it more than three paragraphs for each person. Information about the company/person: Include a succinct bio to help the journalist and share interesting information they would need to research.Contact details: Include the contact details of the person who can be interviewed, a PR contact or anyone else of relevance.But there are a few basic items which should always be included to make su re your media kit is effective as possible.

#Vice digital media kit pdf

In the past a media kit was often presented in a cardboard folder, but now thanks to the digital revolution, most media kits are in PDF format and can be downloaded from your website or attached to an email.ĭepending on your business or the reason why you are using a media kit, this list may change. It should be a one-stop shop for all of the information journalists need. The point of a media kit is to catch the eye of a journalist and make them want to write an article or do an interview. They are mainly used at events and for launches as a package of information for journalists to help them write their story. A media kit is a document containing information about your business, product or event.